We're hiring an engagement and content manager

colleagues working together at table

The Minnesota Budget Project’s engagement and content manager plays an essential role in bringing to life through words and graphics how public policies impact our neighbors, especially those living on low incomes, and Black Minnesotans, Indigenous Minnesotans, and Minnesotans of color. 

Technically, this position develops, implements, and coordinates digital communications, civic engagement, and partner engagement strategies and tactics in support of the Minnesota Budget Project’s mission to advance public policies that expand opportunity and economic security to all Minnesotans, particularly Minnesotans with low incomes and communities of color. The engagement manager collaborates with members of the Minnesota Budget Project team, Minnesota Council of Nonprofits staff, and state and national partners to advance the project’s goals.  

But at its heart, this position shows through color and action and word and engagement how our policy priorities in areas such as taxes, affordable health care, and affordable child care, can improve the lives of Minnesotans so that all of us can thrive. 

Full job description here.

How to Apply

For strongest consideration, apply by November 28; applications will be accepted until the position is filled.

To apply, please submit a resume and cover letter at this link. We encourage that the cover letter specifically address your interest in the position and any experience you have: 

  • Designing and implementing strategic communications and engagement tactics for various platforms;

  • Identifying audiences, constituencies, and communities to educate and activate to achieve project goals; 

  • Developing and implementing measurement tactics and analytics dashboards to assess effectiveness of strategies and tactics; and
  • Previous experience working in nonprofit organizations, issue advocacy organizations or campaigns, community-based groups, or government positions.  
The interview process will consist of two rounds of interviews. Candidates invited for the first round of interviews will be asked to submit a sample of original, published digital graphics and content. Candidates who advance to the second round of interviews will complete a short editing and grammar assessment. 

See full job description here. Below is an overview of the position!

Major Functions and Tasks
Strategic communication and digital media (65 percent)
  • Collaborate with the Minnesota Budget Project director and communications director to develop and optimize a comprehensive communications and engagement plan. 
  • Design and implement strategic communications and engagement tactics for various platforms, including social media, email, digital ads, website, and/or phone programs.  
  • Along with the communications director, identify audiences, constituencies, and communities to educate and activate to achieve project goals, including individual fundraising goals and donor stewardship tactics. 
  • Manage the project’s engagement listservs and digital engagement platforms; develop and implement audience-building strategies, including audience segmentation. 
  • In collaboration with the communications director, develop and implement measurement tactics and analytics dashboards to assess effectiveness of strategies and tactics. 
  • Produce communications and civic and partner engagement materials that translate complex budget and tax issues for key audiences, in collaboration with team members.  
  • Develop graphics, presentation slides, and digital content in collaboration with team members to strengthen the effectiveness of the project’s public-facing materials. 
  • Project manage civic engagement campaigns from conception to assessment, including coordination with team members and partners. 
  • Collaborate with team members to support other engagement tactics connected to direct advocacy. With direction from the Minnesota Budget Project Director and Deputy Director, produce analytic materials that advance the mission of the project, including issue briefs, newsletter articles, fact sheets, and blog postings. Frequently apply a racial equity lens in the production of analytic products.
Partner engagement (25 percent)
  • Build and maintain relationships to support success in this role.
  • Support organizational partners’ engagement in advancing shared policy goals through strategies such as sign-on letters, convenings, and collaborative social media activities, in collaboration with team members.
  • Identify potential research, communications, and engagement products that support partner engagement. 
See job description for full list of MCN employee expectations.

Education, experience and skills

Persons with success in this role have a combination of the following strengths and qualifications, some of which they may develop during their tenure in the position:

  • Four (4) years in communications, marketing, or other related field; at least three (3) years of which include digital marketing, civic engagement experience, writing and creating graphics for multiple digital channels, and implementing online engagement strategies.

  • Proficiency in email, social media, website, graphics creation, and engagement platforms, such as Action Network, Twitter, Facebook, Instagram, LinkedIn, Tiktok, Visme, or Canva. Experience with audience management and segmentation. 
  • Demonstrated experience tracking and analyzing engagement and audience activities across an organization’s website, social media, and other digital content channels, using Google analytics, social media analytics, pixel tracking, and other tools.
  • Excellent writing and oral communications skills, including the ability to distill complex policy issues into engaging, relatable messages and adapt tone for different audiences.
  • Strong organizational and project management skills, a demonstrated ability to meet deadlines, manage competing priorities, and work both independently and as part of a team.
  • Demonstrated ability to think strategically and creatively. 
  • Strong commitment to accuracy and attention to detail.
Preferred Requirements
  • Experience using a racial justice frame of reference in the development of issue campaign materials.
  • BA or BS or equivalent experience in communications, marketing, or related field.
  • Previous experience working in nonprofit organizations, issue advocacy organizations or campaigns, community-based groups, or government positions.
  • Knowledge of the nonprofit sector’s role in public policy and public services is strongly preferred.
  • Experience conducting partner engagement strategies and/or civic engagement digital or phone programs.

Working Conditions/Physical Demands
  • This position is based in the Minnesota Council of Nonprofits’ St. Paul office, and is eligible for consideration of a hybrid work arrangement.
  • Occasional travel to the Minnesota State Capitol and other locations in the Twin Cities metro area to participate in coalition meetings, press conferences, and other activities.
  • Requires occasional state and national travel, including overnight and multi-day travel, primarily for conferences and training opportunities.
  • Requires occasional extended work hours, particularly during the legislative session. 
  • MCN employees must primarily reside in the state of Minnesota.
See job description for full list of working conditions/physical demands.

Additional Information

Reports to: Minnesota Budget Project Communications Director 
Regular, Full-time (40 hours/week), exempt

Starting salary range $60,000 to $67,000 per year, plus benefits, which include health and dental insurance, retirement plan (including employer match), Section 125 (flex) plan, long-term disability, life insurance, sick leave, three weeks of vacation plus personal days and summer hours, paid holidays, paid parenting leave.
MCN employees may be eligible for Public Service Loan Forgiveness.

The Minnesota Council of Nonprofits is recognized as an Employer of National Service with the Corporation for National and Community Service. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply. 

We are committed to recruiting and engaging individuals without regard to race, color, religion, creed, age, gender, sex, national origin, ancestry, marital status, pregnancy, familial status, ability, veteran status, membership or non-membership in a labor organization, sexual orientation, size, status with regard to public assistance, or genetic information. We are committed to the principle of equity and are particularly interested in receiving applications from a broad spectrum of individuals. MCN is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. 

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